New in Stock - Preliminary Exam Business Report Samples (Band 6 Exemplar)
Small geographic operations
Small number of outlets - limited geographic spread
Small market share; other local competition plus competition from national and international firms
Closely tied to community (employees and owners known in local society)
Supplies bought from other local firms (or further afield as needed).
Eg: Newsagency, butcher, restaurant, corner store
Operating within one nation
Established outlets in a wide range of locations (usually starts in capital cities)
Operates / builds projects in wide range of locations
Less local connections / attachment to community
SME, more employees, more market share, higher revenue levels
More investment required (more risk, and more finance required)
Eg: Retail chain, property developer, asset manager, legal firm
Operating in multiple countries (outlets internationally, factories owned in foreign countries, global asset ownership)
Usually have a Corporate Headquarters in a single nation (large ones in US)
National borders no barrier to trade
Thousands of employees
Sourcing inputs globally from thousands of suppliers
Capture large revenue / market share by entering into new markets to capture local sales
Eg: Apple, Coca-Cola, Nike, Citibank, Amazon