Global Marketing

Accessing global markets can lead to increased sales and profitability due to huge numbers of potential customers. 

The global market is more complicated and fragmented than domestic markets and is harder and more expensive to access.  

Different approaches must be taken depending upon the product.

Also to consider are the global Financial Management impacts of deriving income from a variety of nations with different currencies. This introduces currency exchange risk and complexities in terms of managing methods of international payment.