Contemporary Business Issues - Marketing

The following syllabus points should have been covered in the relevant section of the content delivery. 

This section provides a perfect opportunity to undertake some research and write some short responses. 

Each of the following points are framed as a question.

Use the NESA Directive Terms sheet and the sample responses to help you build a strong response!

Examine contemporary business issues to:

• Explain why goods and/or services are central to both marketing and operations

• Examine why ethical behaviour and government regulation are important in marketing

• Assess why a mix of promotional strategies is important in the marketing of goods and services