Warranties

Warranties are obligations that offer consumers a degree of protection. 

Consumers have enormous power in terms of returns and refunds. 

Businesses must comply with these laws or face legal consequences. 

Businesses must replace or repair a damaged item, no matter what the conditions of a warranty entail.

Warranties are also an 'output' of business activity - they can be incorporated into a Total Product Concept to assist consumers to make a purchase.