Behavioural Approach

Management approach that emphasises the human element of work to improve commitment, motivation and attitudes of staff. This lifts productivity even further than classical approaches alone. Acknowledges the social needs of workers.

Features of the Behavioural Style

Behavioural Management was born after limitations were discovered with the classical approaches to management. There seemed to be a cap on productivity.

The approach is based on the role that human beings (not science alone) play in the productivity of a firm.

Behavioural Management is human-centric rather than solely focused upon the task or process.

It is based on the theory that when the social and emotional needs of human beings are met in the workplace, employees are happier and more productive.

A positive culture has value for a firm. Still adhering to the classical approach (an effective manager cannot forget to plan, organise and control the limited resources of a business), a firm can gain further productivity by catering to the human needs of staff.