Hypothetical and Actual Businesses - Marketing

The following syllabus points should have been covered in the relevant section of the content delivery. 

This section provides a perfect opportunity to undertake some research and write some short responses. 

Each of the following points are framed as a question.

Use the NESA Directive Terms sheet and the sample responses to help you build a strong response!

Investigate aspects of business using hypothetical situations and actual business case studies to:

• Evaluate the marketing strategies for a good or service

• Analyse a marketing plan for a business

• Explain how globalisation has affected marketing management