Packaging

The container / protective materials in which a product is placed for purchase. 

Used to keep product in easily handled units (rice, pasta, milk) and preserve product contents from decay. 

Packaging is used strategically to build an impression of the product (communicate positioning and quality), and as an opportunity to inform consumers on product features to entice sales. 

Considerations include:

• Shape,

• Materials, 

• Colour-schemes, 

• Branding, 

• Varying sizes, and 

• Information.