Promotion Strategies

Methods used to inform, persuade, and remind the target market (present and potential customers) of its products and services. 

Very expensive; the message and medium (how message conveyed) must be tailored to the target audience. 

The aim is to spend money in promotion to generate sales and profits that more than cover the cost of promotional activities. This is the ROI - return on investment - of marketing activities. 

The Promotional mix includes: