Advertising

Paid, non-personal message communicated through a mass medium to inform, persuade or remind consumers to buy a product.

The medium through which the message is conveyed must be tailored to the target market. Possible mediums include: television, radio, newspapers, billboards, website marketing, direct catalogues, pamphlets, email, Google Adsense and social media. 

Very expensive! The more targeted the message, the more effective use of marketing spend. Not all advertising will work for all businesses.

Becoming more personalised through data acquisition drawn from purchase history.