Governmental

Policies and legislation designed to impact level of sales, business activity and spending habits in particular market. 

• Advertising bans, 

• Imposition of levies (taxes that lift prices for consumers), 

• Banning of items or restrictions of use

• Legislating product quality standards.

Examples of governmental efforts to constrain spending in certain product categories include cigarettes, vapes, social media bans for young people, and legislating tougher fuel emission standards in new vehicle sales (see video).