Vision Statements

A vision statement is a short and memorable statement that outlines what the business aspires to become; its purpose and function.

The statement should be clear, focused and realistic.

It may relate to customers (service, satisfy need) or employees (best place to work, benefits) or both. 

The best vision statements focus on the human impact of the firm’s existence—how will this business make people’s lives easier?

Vision statement examples and how-to guide